What is Web2?

About our Name: Web2Blog

Web 2. is not a new version of the Web, it is simply a new way of using the web. It has taken the web from product (things we sell) to process (how we communicate).

It’s not looking for things on the web, it is putting them on the web in a way we can interact with them and with each other.

A defining feature of Web 2. is participation – social networking sites in particular.

It’s the difference between a promotional flyer and a guest book. One we simply look at, the other informs us and invites us to add our comments, and look at the others who have been there before us. Like social networking sites such as Facebook, Blogs and Twitter, one of the defining features of web 2. is participation.

Examples are sites such as Wikipedia - an encyclopedia with information generated by the people who read it, or Travel Advisor where you can put comments about your trips and places you stayed so that others can benefit.

Web2Blog helps you move into this new age of the internet by integrating your product/s with a blog – an interactive news site about your products.

This is not just about the latest gimmick and jumping on a bandwagon, there are sound business reasons for integrating participation and an interactive element into your website.

• Search engines pay more attention to changing content on a site
• There is research showing that blogs/facebook/twitter increase visibility on search engines
• It is a way of building better relationships with your clients through ever changing information and updates
• It makes your site a destination for the latest information, not just a reference book getting dusty on the shelf
• Integrating Word Press blog technology on your site is cost effective – it is easier, and therefore cheaper to update, with no costly outlay on software and software training.

More on Web 2.

Wikipedia on Web2.
Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but rather to cumulative changes in the ways software developers and end-users utilize the Web. According to Tim O’Reilly:

” Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform.