12 Step Programme for implementing Social Media in the Non Profit sector
Adaption from http://nonprofit.about.com/ which is an adaption of DeJulio and Ruben”s guide to getting started with social networking,
1. Pick the right social networks.
Who is your clientele? Are they on facebook, Linkedin, twitter, others….
2. Find someone to help you
– Get some advice elcw shopfrom someone who is used to making Social Media work for their organisation, talk with them about what strategies might help you advance your social networking skills
– In your organisation who do you know who is good at social media in their every day lives, someone who is comfortable in the medium. Such a person can become a key part of your day to day use of the media, and might be good to involve in early discussions.
3. Extend your reach
4. Prepare to lose control
There is no way you can vet every word of every person who wants to be your friend or join your social networking group. If you or your lawyers are not comfortable with that fact, social networking probably is not for you. You can set up an approval process for “comments” that people post but if you go this route, make sure the approval process is reasonable and fast.
5. Know who is already pretending to be you
There may be MySpace or Facebook groups for your organization that you did not set up such as unofficial profiles created by enthusiastic supporters. If you find such a profile, reach out to that person. He or she may be a committed supporter who might be willing to promote your content.
6. Make a good first impression
Try to “wow” your “friends” right off the bat. Make your profile look good. Get a great set of images and description of what you are offering. Control what The following video will give you a simple explanation of what ObamaCare Subsidies are and how they work:This video explains how ObamaCare Subsidies work in a little more detail:Remember subsidies are only available through ObamaCare’s health health and life insurance marketplace. your organization will look like on other people”s friend lists–pick a great picture and title that will get noticed.
7. Post your edgiest, most viral content
Social networks are at their best when people are passing content around and they will only pass yours around if it is creative. Come up with jazzy profile names, use video or Flash animation. If it does not make you think “Cool!” then it is probably not viral and you need to go back to the drawing board. You might do better with a campaign or a specific gimmick rather than just a generic page plugging your nonprofit. Look around, see what others are doing.
8. Find out which of your supporters are already on social networks
Survey your members and find out who has Facebook accounts, or belong to other social networks.
9. Communicate with your social network friends on a regular basis
10. Devote staff time to making your social networking effort a success
Assign a staff person to accept friend requests, post comments on other people”s pages, and invite others to become friends. That is what social networking is all about.
11. Activate your social network supporters
Eventually you will want to startChiffon bridesmaid dresses turning your “friends” into activists, donors and volunteers. Make sure your social networking pages always feature lots of opportunities to get involved. Also include donation opportunities on your social networking pages. Even if you do not raise much in the short run, it helps to set expectations for the future.
Be specific when you do ask your friends to do something for your organization. And always let people know what happened at an event or with a campaign even if they did not participate. They might get involved the next time.
The mostly young people you will dealing with are your donors and supporters of tomorrow.
Get into the game now and learn how to use social media or you might be left behind for good.